An applicant job – Design Director

http://www.slideshare.net/baldwinL/an-applicant-job-design-director

 

Case Study: The Film Industry Big Talk Productions

http://www.slideshare.net/baldwinL/case-study-the-film-industry-big-talk-productions-15315459

 

Sector's of the Media Industry

http://www.slideshare.net/baldwinL/sectors-of-the-media-industry

 

Unit 1 Research Methods

Unit 4 GC1 Evidence

Unit 1 GC1 Evidence

Types of Reasearch

 

http://www.slideshare.net/lanibaldwin/formal-assessment

Evaluation of Product Pitch

What Research Methods Did I Use?

Types of Research

Entire Project Evaluation

http://www.slideshare.net/lanibaldwin/evaluation-for-the-entire-advertisement-project

 

 

Ocelot Pitch Power Point

http://www.slideshare.net/lanibaldwin/product-pitch-ocelot



This is our script that accompanied our power point.

 

Task 7 Marketing Campaign

▫          Where and how you plan to advertise the product

▫          What sorts of shops would you like your product in

▫          Any competition or promotions you might run with it

▫          Any other ways you can get your product out there?

We aim to create nationwide awareness for our deodorant by creating bus, train, website and magazine adverts. We will advertise our unique selling point (antiperspirant and fragrance), this will also create business as well as awareness. We aim to sell our product in pharmacies and sport outlets e.g. Boots and Sports Direct. Selling our product in these shops will tie in with our beginning promotion (buy 3 cans of deodorant and get a Nike rucksack worth £20 for free). Also to raise awareness we will create a facebook page, as well as awareness this page will also give us an indication of our target audience and number of customers.  

This is an example of deodorant competitions;

Television Advertisement Making and Evaluation

Now we have completed our individual adverts we will now start on a group television advertisement. For this we need to do a rough plan/shooting script to understand the aims of our television advertisement.

 

Now we have completed our shooting script we need to start filming our advertisement using imaginative angles and shots. After this we need to make and edit of our video clips to create our advertisement. As a group we decided to create our own individual advertisement and then present the one we decide is the best in our product pitch. For mine i will use Adobe Premiere Pro. I have now created my advertisement. In my opinion my visual advert is actually quite good, this is because i represented our product in the correct way; sports fragrance/antiperspirant for men from the age of teens to late 40's. But on the other hand my audio was completely wrong, this is because the Internet provided very little selection of sound effects (that are free) and therefore no sound effects could be manipulated to fit my advertisement. As a result my advert should be mute. But for the future i now know to build my visual clips around my audio clips, this will allow me to be limited/ confined to the resources i have, this will make me think more deeply about how to create a advert and therefore result in a better advertisement.                                                                                                    

Jason's Train Advert

http://www.cbsoutdoor.co.uk/Our-Media/Visualiser/Underground-48-Sheets/Try-it-yourself-48-Sheet/?AdvertId=en_GB_uk-02_c5f75c401868a980323a6f43946c829f

This is Jason's train ad, in my personal opinion, Jason needed to add more details to his advert. He also needed to use colours that complement our product and it's colours.

My Print Ad Evaluation

To start my print ad I opened Adobe Photoshop, as I thought this was the easiest program to use. I then went on to open my other files such as; the Ocelot logo and the deodorant can.

Next I used the Gradient paint tool, I then clicked on the Gradient editor tool to create a background that consisted of a number of blues; to represent cleanliness.

After getting the background right, I started to add on my deodorant can and logo in the lazy z layout. After doing this I added on my text, making the more important words in a larger font. I also changed the font to keep the audience’s attention. I later put on the Boots logo, this is because from previous research many print ads actually show the location of where customers can buy their products.

This is my final print ad, I think that it fits its purpose as it is eye-catching and at most motorists eye level, this will create awareness for our brand (Ocelot). Also the colours I have used represent fresh and cleanliness, this will also draw in potential customers. My print ad also uses patterns in the backgrounds, this represents speed which ties in with our sporty target audience. On my print ad I have also put in the Boots logo, Boots is a shop that all classes of people go to and will show customers where they can purchase our product and also create further awareness for our product. 

Ollie's Finished Advert

This is Ollie's finished website banner.

Pat's finished Advert

This is Pat's advert for a magazine page, he decided to show that our deodorant is for men who enjoy doing sports.

Finished Print Ad

This is my bus print ad.

This is my print ad. I am quite proud of my advertisement; it is eye-catching due to the colours (I decided to use just patterns on the design as they are normal on bus advertisements), but also the colours indicate cleanliness and this will attract potential buyers. My advert also shows customers where they can purchase our product; this will raise further awareness for Ocelot.

http://www.cbsoutdoor.co.uk/Our-Media/Visualiser/Bus-Rear/Bus-Rear/?AdvertId=en_GB_uk-04_4d581188afdd497649c5969bbb214792

Ocelot Logo Explaination

This is our brand logo. The name was a pun on the Lynx brand and we decided on the name Ocelot because like Lynx (the animal) it is often feared but widely admired, but also similar to Puma we decided to have our logo as the big cat it was named after.

Our Product Idea

Our Product

For our product we have decided to do an antiperspirant deodorant for 48h protection and an aftershave with a vibrant fragrance that activates whilst participating in sports activities. We decided to call our deodorant Ocelot, this is because we wanted it to have a similar impact to Lynx but have the cleanliness benefits of Right Guard. The name inspiration came from the Lynx idea; we typed species of cat into Google and Ocelot came up! Ocelot implies a wild side to our deodorant which is what we wanted.

 

From our product research we have decided that the best colour for our deodorant would be greys and blues; this is because these colours are widely associated with cleanliness and proficiency.

Product Research; Print Ads

What: Deodorant for men

Our competitors:

-          Lynx

-          Sure for Men

-          Right Guard

-          Dove for Men

-          Adidas

-          Fcuk

-          Old Spice

 

Right Guard Print Ad Campaign

Right Guard is aimed at teenage/20 years old active men. Right Guard is an antiperspirant.

 

 

 

 

 

 

 

Dove for Men Print Ad Campaign

Dove for Men is aimed at men aged 20 onwards, and appears to be for those with delicate skin and for comfort in everyday life.

 

 

 

 

 

 

Sure for Men Print Ad Campaign

Sure for Men has an unclear target audience, but most likely men around 20 years of age. Through this advert I have determined that it is an antiperspirant and for comfort.

 

 

 

 

 

 

 

 

 

 

 

Old Spice Print Ad Campaign

Old Spice was originally aimed at middle-aged men but recently a new ad campaign has attracted a much younger target audience, now around 20-30 years old onwards. Old Spice has been advertised for manly men and to attract the opposite gender, I know this because of the colour used on its packaging; red is traditionally used to show lust, danger, passion.

 

 

 

 

 

 

 

 

 

 

 

Lynx Print Ad Campaign

Lynx is most probably aimed at young people (teenagers to 30 year olds).  Lynx doesn’t seem to be an antiperspirant but is mainly aimed at people who want to appeal to the opposite gender “pulling power”!

Product Research

Deodorants for men;

-          Lynx/Axe

-          Sure for Men

-          Dove for Men

-          Old Spice

-          Right Guard

Most male deodorant use bold coloured packaging; mainly blues, greens and greys. This will appeal because these colours are associated with cleanliness and are more typically connected to male colours. Although Old Spice has red packaging to stand out amongst the others it also is to indicate lust, danger, passion, but also has an older target audience.  Most deodorants have a unique selling point; 48h protection, antiperspirant, cooling effect, unique fragrance. The Dove for Men range try and use natural ingredients for the skin, this is a good idea as many people have sensitive skin.

Occasionally there are celebrity endorsements.

 

Many deodorant companies take advantage of global situations (the Olympics), and use celebrities to stand by their product during such occasions. The Olympians get sponsored and use the product, which entice the audiences to use the products, creating national interest in curtain products.

aPex Logo

This is our companies logo. We decided to call it aPex because we want to be the best, therefore we needed a name that would reflect this.

Company Name and Slogan

My advertising company consists of Jason, Ollie, Patrick and myself. Our company is called aPex, and our slogan is "Let's get started". We all had ideas i which we could name our company, so we had no need for research.

September 10th 2012

This is where i will be recording a log of my lessons and work.

First Blog (Introduction)

Hello,
This is where i will be displaying my work for the Level 2 Media BTEC course at Ringwood School.