Task 7 Marketing Campaign

▫          Where and how you plan to advertise the product

▫          What sorts of shops would you like your product in

▫          Any competition or promotions you might run with it

▫          Any other ways you can get your product out there?

We aim to create nationwide awareness for our deodorant by creating bus, train, website and magazine adverts. We will advertise our unique selling point (antiperspirant and fragrance), this will also create business as well as awareness. We aim to sell our product in pharmacies and sport outlets e.g. Boots and Sports Direct. Selling our product in these shops will tie in with our beginning promotion (buy 3 cans of deodorant and get a Nike rucksack worth £20 for free). Also to raise awareness we will create a facebook page, as well as awareness this page will also give us an indication of our target audience and number of customers.  

This is an example of deodorant competitions;