Task 7 Marketing Campaign

▫          Where and how you plan to advertise the product

▫          What sorts of shops would you like your product in

▫          Any competition or promotions you might run with it

▫          Any other ways you can get your product out there?

We aim to create nationwide awareness for our deodorant by creating bus, train, website and magazine adverts. We will advertise our unique selling point (antiperspirant and fragrance), this will also create business as well as awareness. We aim to sell our product in pharmacies and sport outlets e.g. Boots and Sports Direct. Selling our product in these shops will tie in with our beginning promotion (buy 3 cans of deodorant and get a Nike rucksack worth £20 for free). Also to raise awareness we will create a facebook page, as well as awareness this page will also give us an indication of our target audience and number of customers.  

This is an example of deodorant competitions;

Television Advertisement Making and Evaluation

Now we have completed our individual adverts we will now start on a group television advertisement. For this we need to do a rough plan/shooting script to understand the aims of our television advertisement.

 

Now we have completed our shooting script we need to start filming our advertisement using imaginative angles and shots. After this we need to make and edit of our video clips to create our advertisement. As a group we decided to create our own individual advertisement and then present the one we decide is the best in our product pitch. For mine i will use Adobe Premiere Pro. I have now created my advertisement. In my opinion my visual advert is actually quite good, this is because i represented our product in the correct way; sports fragrance/antiperspirant for men from the age of teens to late 40's. But on the other hand my audio was completely wrong, this is because the Internet provided very little selection of sound effects (that are free) and therefore no sound effects could be manipulated to fit my advertisement. As a result my advert should be mute. But for the future i now know to build my visual clips around my audio clips, this will allow me to be limited/ confined to the resources i have, this will make me think more deeply about how to create a advert and therefore result in a better advertisement.                                                                                                    

Jason's Train Advert

http://www.cbsoutdoor.co.uk/Our-Media/Visualiser/Underground-48-Sheets/Try-it-yourself-48-Sheet/?AdvertId=en_GB_uk-02_c5f75c401868a980323a6f43946c829f

This is Jason's train ad, in my personal opinion, Jason needed to add more details to his advert. He also needed to use colours that complement our product and it's colours.

My Print Ad Evaluation

To start my print ad I opened Adobe Photoshop, as I thought this was the easiest program to use. I then went on to open my other files such as; the Ocelot logo and the deodorant can.

Next I used the Gradient paint tool, I then clicked on the Gradient editor tool to create a background that consisted of a number of blues; to represent cleanliness.

After getting the background right, I started to add on my deodorant can and logo in the lazy z layout. After doing this I added on my text, making the more important words in a larger font. I also changed the font to keep the audience’s attention. I later put on the Boots logo, this is because from previous research many print ads actually show the location of where customers can buy their products.

This is my final print ad, I think that it fits its purpose as it is eye-catching and at most motorists eye level, this will create awareness for our brand (Ocelot). Also the colours I have used represent fresh and cleanliness, this will also draw in potential customers. My print ad also uses patterns in the backgrounds, this represents speed which ties in with our sporty target audience. On my print ad I have also put in the Boots logo, Boots is a shop that all classes of people go to and will show customers where they can purchase our product and also create further awareness for our product. 

Ollie's Finished Advert

This is Ollie's finished website banner.

Pat's finished Advert

This is Pat's advert for a magazine page, he decided to show that our deodorant is for men who enjoy doing sports.

Finished Print Ad

This is my bus print ad.

This is my print ad. I am quite proud of my advertisement; it is eye-catching due to the colours (I decided to use just patterns on the design as they are normal on bus advertisements), but also the colours indicate cleanliness and this will attract potential buyers. My advert also shows customers where they can purchase our product; this will raise further awareness for Ocelot.

http://www.cbsoutdoor.co.uk/Our-Media/Visualiser/Bus-Rear/Bus-Rear/?AdvertId=en_GB_uk-04_4d581188afdd497649c5969bbb214792