Product Research; Print Ads

What: Deodorant for men

Our competitors:

-          Lynx

-          Sure for Men

-          Right Guard

-          Dove for Men

-          Adidas

-          Fcuk

-          Old Spice

 

Right Guard Print Ad Campaign

Right Guard is aimed at teenage/20 years old active men. Right Guard is an antiperspirant.

 

 

 

 

 

 

 

Dove for Men Print Ad Campaign

Dove for Men is aimed at men aged 20 onwards, and appears to be for those with delicate skin and for comfort in everyday life.

 

 

 

 

 

 

Sure for Men Print Ad Campaign

Sure for Men has an unclear target audience, but most likely men around 20 years of age. Through this advert I have determined that it is an antiperspirant and for comfort.

 

 

 

 

 

 

 

 

 

 

 

Old Spice Print Ad Campaign

Old Spice was originally aimed at middle-aged men but recently a new ad campaign has attracted a much younger target audience, now around 20-30 years old onwards. Old Spice has been advertised for manly men and to attract the opposite gender, I know this because of the colour used on its packaging; red is traditionally used to show lust, danger, passion.

 

 

 

 

 

 

 

 

 

 

 

Lynx Print Ad Campaign

Lynx is most probably aimed at young people (teenagers to 30 year olds).  Lynx doesn’t seem to be an antiperspirant but is mainly aimed at people who want to appeal to the opposite gender “pulling power”!