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Friday, 21 September 2012

Our Product Idea


Our Product

For our product we have decided to do an antiperspirant deodorant for 48h protection and an aftershave with a vibrant fragrance that activates whilst participating in sports activities. We decided to call our deodorant Ocelot, this is because we wanted it to have a similar impact to Lynx but have the cleanliness benefits of Right Guard. The name inspiration came from the Lynx idea; we typed species of cat into Google and Ocelot came up! Ocelot implies a wild side to our deodorant which is what we wanted.

 

From our product research we have decided that the best colour for our deodorant would be greys and blues; this is because these colours are widely associated with cleanliness and proficiency.




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