Our
Product
For our product we
have decided to do an antiperspirant deodorant for 48h protection and an
aftershave with a vibrant fragrance that activates whilst participating in sports activities. We decided
to call our deodorant Ocelot, this is because we wanted it to have a similar
impact to Lynx but have the cleanliness benefits of Right Guard. The name
inspiration came from the Lynx idea; we typed species of cat into Google and
Ocelot came up! Ocelot implies a wild side to our deodorant which is what we
wanted.
From our product
research we have decided that the best colour for our deodorant would be greys
and blues; this is because these colours are widely associated with cleanliness
and proficiency.
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