Ocelot Logo Explaination

This is our brand logo. The name was a pun on the Lynx brand and we decided on the name Ocelot because like Lynx (the animal) it is often feared but widely admired, but also similar to Puma we decided to have our logo as the big cat it was named after.

Our Product Idea

Our Product

For our product we have decided to do an antiperspirant deodorant for 48h protection and an aftershave with a vibrant fragrance that activates whilst participating in sports activities. We decided to call our deodorant Ocelot, this is because we wanted it to have a similar impact to Lynx but have the cleanliness benefits of Right Guard. The name inspiration came from the Lynx idea; we typed species of cat into Google and Ocelot came up! Ocelot implies a wild side to our deodorant which is what we wanted.

 

From our product research we have decided that the best colour for our deodorant would be greys and blues; this is because these colours are widely associated with cleanliness and proficiency.

Product Research; Print Ads

What: Deodorant for men

Our competitors:

-          Lynx

-          Sure for Men

-          Right Guard

-          Dove for Men

-          Adidas

-          Fcuk

-          Old Spice

 

Right Guard Print Ad Campaign

Right Guard is aimed at teenage/20 years old active men. Right Guard is an antiperspirant.

 

 

 

 

 

 

 

Dove for Men Print Ad Campaign

Dove for Men is aimed at men aged 20 onwards, and appears to be for those with delicate skin and for comfort in everyday life.

 

 

 

 

 

 

Sure for Men Print Ad Campaign

Sure for Men has an unclear target audience, but most likely men around 20 years of age. Through this advert I have determined that it is an antiperspirant and for comfort.

 

 

 

 

 

 

 

 

 

 

 

Old Spice Print Ad Campaign

Old Spice was originally aimed at middle-aged men but recently a new ad campaign has attracted a much younger target audience, now around 20-30 years old onwards. Old Spice has been advertised for manly men and to attract the opposite gender, I know this because of the colour used on its packaging; red is traditionally used to show lust, danger, passion.

 

 

 

 

 

 

 

 

 

 

 

Lynx Print Ad Campaign

Lynx is most probably aimed at young people (teenagers to 30 year olds).  Lynx doesn’t seem to be an antiperspirant but is mainly aimed at people who want to appeal to the opposite gender “pulling power”!

Product Research

Deodorants for men;

-          Lynx/Axe

-          Sure for Men

-          Dove for Men

-          Old Spice

-          Right Guard

Most male deodorant use bold coloured packaging; mainly blues, greens and greys. This will appeal because these colours are associated with cleanliness and are more typically connected to male colours. Although Old Spice has red packaging to stand out amongst the others it also is to indicate lust, danger, passion, but also has an older target audience.  Most deodorants have a unique selling point; 48h protection, antiperspirant, cooling effect, unique fragrance. The Dove for Men range try and use natural ingredients for the skin, this is a good idea as many people have sensitive skin.

Occasionally there are celebrity endorsements.

 

Many deodorant companies take advantage of global situations (the Olympics), and use celebrities to stand by their product during such occasions. The Olympians get sponsored and use the product, which entice the audiences to use the products, creating national interest in curtain products.

aPex Logo

This is our companies logo. We decided to call it aPex because we want to be the best, therefore we needed a name that would reflect this.

Company Name and Slogan

My advertising company consists of Jason, Ollie, Patrick and myself. Our company is called aPex, and our slogan is "Let's get started". We all had ideas i which we could name our company, so we had no need for research.

September 10th 2012

This is where i will be recording a log of my lessons and work.

First Blog (Introduction)

Hello,
This is where i will be displaying my work for the Level 2 Media BTEC course at Ringwood School.